Borrowing from ground-breaking textile technology, Dream Coat is the first all-season, weatherproofing powerhouse that encapsulates hair in an imperceptible anti-humidity, anti-static jacket - completely transforming the look and feel of hair’s texture. The key to fighting frizz and static is controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity fighting formulas that lay down a heavy coat on hair’s surface (which deflates volume and leaves the hair greasy), Dream Coat uses a heat-activated Polymer Technology that is feather-light, scattering a superfine mist evenly on hair’s surface. When heated with a blow-dryer, micro-dots of mist connect and cross link, forming a powerful, hydrophobic matrix that invisibly surrounds each hair strand, shielding it in a protective “raincoat” so water bounces right off. The ultimate benefit: compressed, tightened hair strands that look and feel supernaturally sleek, smooth and silky with dazzling shine. The effects of Dream Coat last up to 3-4 washes, leaving hair powerfully moisture-resistant.
